Hello! I'm Alexandra, a French art director based in Paris.
My background lies both in Fashion and Advertising,
a fact that allows me to approach the needs of the industry in a holistic way.
More specifically, I have a decade of experience in both fields
and my goal is to combine my knowledge
in a creative way in order to produce original projects.
I am proud to have been part of “Art Direction: Mastered”,
an exclusive career accelerator program,
through which I have had the opportunity to receive
extraordinary feedback from experts like
Fabien Baron (Baron&Baron), Miquel Polidano (MAC Cosmetics),
Macki Maconie (Studio Macki) and Magnus Naddermier (Vogue UK).
My world is a tornado of feelings.
I’ve always wanted to give every image a sound,
to make it seem so real that you can hear it whispering to your ear.
When I turned 12, I started studying arts, and I felt attracted by the imaginary world.
It was as an "escape from reality" (thank you Freddie <3).
My universe is poetic, surrealistic.
I try to find a twist, a disruptive element in the picture.
I love playing with fonts, and giving a visual sense to words.
I find inspiration in illustrations and paintings.
My background lies both in Fashion and Advertising,
a fact that allows me to approach the needs of the industry in a holistic way.
More specifically, I have a decade of experience in both fields
and my goal is to combine my knowledge
in a creative way in order to produce original projects.
I am proud to have been part of “Art Direction: Mastered”,
an exclusive career accelerator program,
through which I have had the opportunity to receive
extraordinary feedback from experts like
Fabien Baron (Baron&Baron), Miquel Polidano (MAC Cosmetics),
Macki Maconie (Studio Macki) and Magnus Naddermier (Vogue UK).
______________________________________________________________________________________________________________
My world is a tornado of feelings.
I’ve always wanted to give every image a sound,
to make it seem so real that you can hear it whispering to your ear.
When I turned 12, I started studying arts, and I felt attracted by the imaginary world.
It was as an "escape from reality" (thank you Freddie <3).
My universe is poetic, surrealistic.
I try to find a twist, a disruptive element in the picture.
I love playing with fonts, and giving a visual sense to words.
I find inspiration in illustrations and paintings.
______________________________________________________________________________________________________________
// Featured in //
The Impression
It's Nice That
ID Magazine
FADE
Whitelies Magazine
Copenhagen International Fashion Fair.
// Agencies //
Publicis Luxe
CLM BBDO
Havas Paris
McCann
Proximity BBDO
The Brand Nation
UX Republic
The Impression
It's Nice That
ID Magazine
FADE
Whitelies Magazine
Copenhagen International Fashion Fair.
// Agencies //
Publicis Luxe
CLM BBDO
Havas Paris
McCann
Proximity BBDO
The Brand Nation
UX Republic
______________________________________________________________________________________________________________
// Education //
2017 // MASTERED.COM London > 10 months career accelerator in fashion art direction
2009 - 2012 // LISAA Paris > master degree in graphic & motion design
2004 - 2009 // National Academy of Arts > master degree in fashion design
2017 // MASTERED.COM London > 10 months career accelerator in fashion art direction
2009 - 2012 // LISAA Paris > master degree in graphic & motion design
2004 - 2009 // National Academy of Arts > master degree in fashion design